* {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --ink: #1A1714;
  --ink-soft: #4A4540;
  --ink-dim: #7A756E;
  --sand: #F7F5F2;
  --cream: #F1E8C8;
  --stone: #E0DCD7;
  --paper: #FFFFFF;
  --red: #e20b07;
  --red-hover: #ff1a1a;
  --red-glow: rgba(226, 11, 7, 0.07);
  --shadow: 0 14px 38px rgba(22, 20, 17, 0.08);
  --radius: 10px;
  --max: 1100px;
  --sans: "IBM Plex Sans", sans-serif;
  --mono: "Space Mono", monospace;
}

html {
  scroll-behavior: smooth;
}

body {
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  min-height: 100vh;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  transition: opacity 0.16s ease-out;
}

html.fonts-pending body {
  opacity: 0;
}

a {
  color: inherit;
}
/*
:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 2px;
}*/

/* ============================================================
   Nav
   ============================================================ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
}

.nav {
  align-items: center;
  background: transparent;
  border-bottom: 1px solid transparent;
  display: flex;
  gap: 32px;
  justify-content: space-between;
  margin: 0 auto;
  max-width: var(--max);
  padding: 20px 40px;
  transition: background 0.3s ease, border-color 0.3s ease, box-shadow 0.3s ease;
}

.nav.scrolled {
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-color: var(--stone);
}

.nav-logo {
  color: var(--red);
  font-family: var(--mono);
  font-size: 16px;
  font-weight: 700;
  letter-spacing: -0.5px;
  text-decoration: none;
}

.nav-links {
  display: flex;
  gap: 22px;
  list-style: none;
}

.nav-links a {
  color: var(--ink-soft);
  font-size: 14px;
  font-weight: 500;
  letter-spacing: 0.3px;
  text-decoration: none;
  transition: color 0.2s;
}

.nav-links a:hover,
.nav-links a.active {
  color: var(--red);
}

.nav-cta {
  background: var(--red);
  border-radius: 6px;
  color: #fff;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.3px;
  padding: 10px 18px;
  text-decoration: none;
  transition: all 0.2s ease;
}

.nav-cta:hover {
  background: var(--red-hover);
  box-shadow: 0 4px 16px rgba(226, 11, 7, 0.2);
}

.nav-toggle {
  background: none;
  border: 0;
  cursor: pointer;
  display: none;
  flex-direction: column;
  gap: 4px;
  padding: 8px;
}

.nav-toggle span {
  background: var(--ink-soft);
  display: block;
  height: 2px;
  transition: all 0.3s ease;
  width: 22px;
}

.nav-mobile {
  background: rgba(255, 255, 255, 0.97);
  backdrop-filter: blur(20px);
  -webkit-backdrop-filter: blur(20px);
  border-bottom: 1px solid var(--stone);
  display: none;
  flex-direction: column;
  gap: 20px;
  padding: 28px 40px 32px;
}

.nav-mobile a {
  font-size: 1.1rem;
  font-weight: 500;
  text-decoration: none;
  transition: color 0.2s;
}

.nav-mobile a:hover {
  color: var(--red);
}

.nav-mobile .mobile-cta {
  background: var(--ink);
  border-radius: 6px;
  color: #fff;
  display: inline-block;
  font-weight: 700;
  margin-top: 12px;
  padding: 14px 24px;
}

.nav-mobile.open {
  display: flex;
}

/* ============================================================
   Shared layout
   ============================================================ */
.section {
  margin: 0 auto;
  max-width: var(--max);
  padding: 80px 40px;
}

.section--sand {
  background: var(--sand);
  max-width: none;
}

.section--sand > * {
  max-width: var(--max);
  margin-left: auto;
  margin-right: auto;
}

.section--dark {
  background: var(--ink);
  color: #fff;
  max-width: none;
}

.section--dark > * {
  max-width: var(--max);
  margin-left: auto;
  margin-right: auto;
}

.section--dark h2 {
  color: #fff;
}

.section--dark p {
  color: rgba(255, 255, 255, 0.8);
}

.eyebrow--on-dark {
  background: #fff;
  color: var(--ink);
}

.section-head {
  margin-bottom: 32px;
}

.section-head h2 {
  max-width: none;
}

.section-head p {
  margin-top: 0;
}

.section-actions {
  align-items: center;
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 28px;
}

/* ============================================================
   Eyebrow — black text, yellow bottom border
   ============================================================ */
.eyebrow {
  background: var(--ink);
  border-radius: 3px;
  color: #fff;
  display: inline-block;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2px;
  margin-bottom: 16px;
  padding: 5px 10px 4px;
  text-transform: uppercase;
}

/* ============================================================
   Typography
   ============================================================ */
h1, h2, h3 {
  font-family: var(--sans);
  line-height: 1.15;
}

h1 {
  font-size: clamp(2rem, 4.4vw, 3rem);
  font-weight: 700;
  max-width: none;
}

h1 em {
  font-style: normal;
  font-weight: 700;
  color: var(--red);
}

.section h2 {
  font-size: clamp(1.6rem, 3.6vw, 2.4rem);
  font-weight: 700;
  line-height: 1.15;
}

.section p {
  color: var(--ink-soft);
  font-size: 17px;
  line-height: 1.65;
  margin-top: 10px;
}

/* ============================================================
   Buttons
   ============================================================ */
.btn {
  border-radius: 4px;
  display: inline-flex;
  font-family: var(--mono);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.5px;
  padding: 14px 28px;
  text-decoration: none;
  transition: all 0.2s ease;
}

.btn:hover {
  transform: translateY(-1px);
}

.btn-primary {
  background: var(--red);
  color: #fff;
}

.btn-primary:hover {
  background: var(--red-hover);
  box-shadow: 0 6px 20px rgba(226, 11, 7, 0.25);
}

.btn-secondary {
  background: transparent;
  border: 2px solid var(--stone);
  color: var(--ink);
}

.btn-secondary:hover {
  background: var(--sand);
  border-color: var(--ink-soft);
}

.text-link {
  color: var(--red);
  display: inline-block;
  font-size: 14px;
  font-weight: 700;
  margin-top: 14px;
  text-decoration: none;
  transition: color 0.2s;
}

.text-link:hover {
  text-decoration: underline;
}

/* ============================================================
   HERO — full-width text-only (v2 style)
   ============================================================ */
.hero {
  display: flex;
  flex-direction: column;
  justify-content: center;
  margin: 0 auto;
  max-width: var(--max);
  min-height: 65vh;
  padding: 72px 40px 48px;
}

.hero-tagline {
  color: var(--red);
  font-family: var(--mono);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 3px;
  margin-bottom: 32px;
  text-transform: uppercase;
}

.hero h1 {
  font-size: clamp(42px, 5vw, 60px);
  line-height: 1.08;
  max-width: none;
}

.hero h1 em {
  color: var(--red);
  font-family: 'Bitter', Georgia, serif;
  font-style: italic;
  font-weight: 600;
  text-decoration: none;
}

.hero-sub {
  color: var(--ink-soft);
  font-size: 22px;
  line-height: 1.6;
  margin-top: 28px;
}

.hero-sub strong {
  color: var(--red);
  font-weight: 600;
}

.hero-actions {
  margin-top: 48px;
}

.btn-pill {
  border-radius: 999px;
  padding: 14px 32px;
}

/* ============================================================
   Hero-lead (used on consulting and project pages)
   ============================================================ */
.hero-lead {
  color: var(--ink-soft);
  font-size: clamp(1rem, 2.2vw, 1.2rem);
  margin-top: 14px;
  /* max-width: 57ch; */
}

/* ============================================================
   BEFORE & AFTER GRID
   ============================================================ */
.h2-muted {
  color: var(--ink-dim);
  font-family: var(--sans);
  font-size: 0.55em;
  font-weight: 400;
  letter-spacing: 0;
}

.ba-grid {
  display: grid;
  gap: 16px;
  grid-template-columns: repeat(3, 1fr);
}

.ba-card {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  color: var(--ink);
  display: block;
  overflow: hidden;
  text-decoration: none;
  transition: box-shadow 0.2s ease, transform 0.2s ease;
}

.ba-card:hover {
  box-shadow: 0 8px 30px rgba(0, 0, 0, 0.13);
}

/* Mobile tap-to-reveal state (class added via JS on touch devices) */
.ba-card.revealed .ba-before {
  opacity: 0;
}

.ba-card.revealed .ba-after {
  opacity: 1;
}

.ba-card.revealed .ba-badge--before {
  opacity: 0;
}

.ba-card.revealed .ba-badge--after {
  opacity: 1;
}

.ba-tap-hint {
  background: linear-gradient(to top, rgba(0, 0, 0, 0.62), transparent);
  bottom: 0;
  color: #fff;
  font-family: var(--sans);
  font-size: 0.72rem;
  font-weight: 700;
  left: 0;
  letter-spacing: 0.06em;
  padding: 32px 12px 10px;
  pointer-events: none;
  position: absolute;
  right: 0;
  text-align: center;
  z-index: 4;
}

.ba-card-visual {
  aspect-ratio: 4 / 3;
  overflow: hidden;
  position: relative;
}

.ba-img {
  display: block;
  height: 100%;
  left: 0;
  object-fit: cover;
  position: absolute;
  top: 0;
  transition: opacity 0.45s ease;
  width: 100%;
}

.ba-after {
  opacity: 0;
}

.ba-card:hover .ba-before {
  opacity: 0;
}

.ba-card:hover .ba-after {
  opacity: 1;
}

.ba-badge {
  background: rgba(234, 78, 0, 0.9);
  border-radius: 6px;
  bottom: 12px;
  color: #fff;
  font-family: var(--mono);
  font-size: 0.82rem;
  font-weight: 700;
  left: 12px;
  letter-spacing: 0.05em;
  padding: 7px 16px;
  position: absolute;
  text-transform: uppercase;
  transition: opacity 0.35s ease;
  z-index: 2;
}

.ba-badge--after {
  background: rgba(0, 183, 61, 0.92);
  opacity: 0;
  right: auto;
}

.ba-card:hover .ba-badge--before {
  opacity: 0;
}

.ba-card:hover .ba-badge--after {
  opacity: 1;
}

.ba-card-body {
  padding: 16px 18px 20px;
}

.ba-card-body .eyebrow {
  font-size: 11px;
  letter-spacing: 2px;
  margin-bottom: 6px;
}

.ba-card-body h3 {
  font-size: 1.08rem;
  line-height: 1.2;
  margin: 0;
}

.ba-card-body p {
  color: var(--ink-soft);
  font-size: 0.88rem;
  line-height: 1.45;
  margin-top: 6px;
}

.ba-explore {
  color: var(--red);
  display: inline-block;
  font-size: 0.84rem;
  font-weight: 700;
  margin-top: 10px;
  text-decoration: none;
}

/* ============================================================
   SHOPHILOSONOMICS — Principles Grid
   ============================================================ */
.shophilosonomics {
  padding-top: 80px;
  padding-bottom: 80px;
}

.shophilo-head {
  align-items: center;
  display: flex;
  gap: 48px;
}

.shophilo-head-text {
  flex: 1;
}

.shophilo-head-book {
  flex-shrink: 0;
  width: 160px;
}

.shophilo-head-book img {
  border-radius: 6px;
  box-shadow: 4px 6px 20px rgba(0,0,0,0.18);
  display: block;
  height: auto;
  width: 100%;
}

.shophilo-intro {
  color: var(--ink-soft);
  font-size: 19px;
  line-height: 1.65;
  margin-top: 10px;
}

.principles-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
  margin-top: 48px;
}

.principle-card {
  background: var(--sand);
  padding: 48px 44px;
  position: relative;
  overflow: hidden;
  transition: all 0.3s ease;
  cursor: default;
}

.principle-card::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  width: 3px;
  height: 0;
  background: var(--red);
  transition: height 0.4s ease;
}

.principle-card:hover::before {
  height: 100%;
}

.principle-card:hover {
  background: var(--stone);
}

.principle-icon {
  color: var(--red);
  display: block;
  font-size: 24px;
  margin-bottom: 20px;
}

.principle-title {
  font-family: var(--mono);
  font-size: 16px;
  font-weight: 700;
  margin-bottom: 8px;
}

.principle-subtitle {
  color: var(--red);
  font-family: var(--sans);
  font-size: 20px;
  font-weight: 600;
  margin-bottom: 18px;
}

.principle-desc {
  color: var(--ink-soft);
  font-size: 16px;
  line-height: 1.7;
}

/* ============================================================
   CONSULTING CTA
   ============================================================ */
.consulting-cta {
  padding-top: 96px;
  padding-bottom: 96px;
  text-align: center;
}

.consulting-cta-inner {
  max-width: 640px;
  margin-left: auto;
  margin-right: auto;
}

.consulting-cta-inner h2 {
  font-size: clamp(1.6rem, 3.5vw, 2.2rem);
  margin-top: 8px;
  letter-spacing: -0.3px;
}

.consulting-cta-inner p {
  font-size: 1.05rem;
  line-height: 1.7;
  margin-top: 14px;
}

.section--dark .consulting-cta-inner p {
  color: rgba(255, 255, 255, 0.92);
}

.consulting-cta-inner .btn {
  margin-top: 28px;
  font-size: 14px;
  padding: 16px 36px;
}


/* ============================================================
   YOUTUBE SHOWCASE (dark section)
   ============================================================ */
.yt-showcase {
  border-top: 1px solid rgba(255, 255, 255, 0.08);
}

.yt-grid {
  align-items: stretch;
  display: grid;
  gap: 16px;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 32px;
}

.yt-card {
  background: rgba(255, 255, 255, 0.06);
  border: 1px solid rgba(255, 255, 255, 0.1);
  border-radius: var(--radius);
  color: #fff;
  display: flex;
  flex-direction: column;
  overflow: hidden;
  text-decoration: none;
  transition: box-shadow 0.15s ease, transform 0.15s ease;
}

.yt-card:hover {
  box-shadow: 0 8px 28px rgba(0, 0, 0, 0.4);
  transform: translateY(-2px);
}

.yt-thumb-wrap {
  aspect-ratio: 16 / 9;
  background: #000;
  overflow: hidden;
  position: relative;
}

.yt-thumb {
  display: block;
  height: 100%;
  object-fit: cover;
  width: 100%;
}

.yt-play {
  align-items: center;
  color: rgba(255, 255, 255, 0.9);
  display: flex;
  font-size: 2.2rem;
  inset: 0;
  justify-content: center;
  pointer-events: none;
  position: absolute;
  text-shadow: 0 2px 8px rgba(0, 0, 0, 0.6);
}

.yt-card:hover .yt-play {
  color: #ff0000;
}

.yt-card .yt-title {
  color: #fff;
  font-size: 0.92rem;
  font-weight: 700;
  line-height: 1.35;
  margin: 0;
  padding: 12px 14px 8px;
}

.yt-proof-chip {
  border-top: 1px solid rgba(255, 255, 255, 0.1);
  margin-top: auto;
  padding: 10px 14px 12px;
}

.yt-proof-chip p {
  color: rgba(255, 255, 255, 0.85);
  font-size: 0.88rem;
  font-style: italic;
  line-height: 1.4;
  margin: 0;
}

.yt-proof-chip cite {
  color: rgba(255, 255, 255, 0.5);
  display: block;
  font-size: 0.78rem;
  font-style: normal;
  font-weight: 600;
  margin-top: 4px;
}

/* ============================================================
   SOCIAL STRIP (sand section)
   ============================================================ */
.social-strip-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  justify-content: center;
  margin-top: 8px;
}

.social-link {
  align-items: center;
  border: none;
  border-radius: 999px;
  color: #fff;
  display: inline-flex;
  gap: 10px;
  padding: 12px 24px;
  text-decoration: none;
  transition: transform 0.15s ease, box-shadow 0.15s ease;
}

.social-link:hover {
  transform: translateY(-2px);
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.15);
}

.social-link--youtube   { background: #e60000; }
.social-link--instagram { background: linear-gradient(135deg, #833ab4, #c13584, #e1306c, #fd1d1d, #f77737); }
.social-link--facebook  { background: #1877f2; }

.social-link-icon {
  fill: #fff;
  flex-shrink: 0;
  height: 20px;
  width: 20px;
}

.social-link-name {
  color: #fff;
  font-size: 0.9rem;
  font-weight: 600;
}

.social-link-cta {
  color: rgba(255, 255, 255, 0.75);
  font-family: var(--mono);
  font-size: 0.78rem;
  font-weight: 700;
}

/* ============================================================
   CONNECT (social + personal message)
   ============================================================ */
.connect-section {
  background: var(--paper);
}

.connect-layout {
  align-items: start;
  display: grid;
  gap: 56px;
  grid-template-columns: 1fr 2fr;
}

.connect-social h3 {
  font-size: 1.2rem;
  margin-top: 6px;
}

.social-strip-grid--vertical {
  flex-direction: column;
  align-items: stretch;
  margin-top: 16px;
}

.connect-message h2 {
  font-size: clamp(1.4rem, 3vw, 1.8rem);
  letter-spacing: -0.3px;
}

.connect-message p {
  color: var(--ink-soft);
  font-size: 1.05rem;
  line-height: 1.7;
  margin-top: 14px;
}

.connect-message strong {
  color: var(--ink);
}

/* ============================================================
   ETSY SHOP
   ============================================================ */
.etsy-section {
  background: var(--cream);
}

.etsy-logo {
  display: block;
  height: 36px;
  margin-top: 12px;
  width: auto;
}

.etsy-products {
  display: grid;
  gap: 16px;
  grid-template-columns: repeat(auto-fill, minmax(260px, 1fr));
}

.etsy-product {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  color: var(--ink);
  display: flex;
  flex-direction: column;
  overflow: hidden;
  text-decoration: none;
  transition: box-shadow 0.15s ease, transform 0.15s ease;
}

.etsy-product:hover {
  box-shadow: 0 6px 20px rgba(0, 0, 0, 0.08);
  transform: translateY(-2px);
}

.etsy-product img {
  aspect-ratio: 16 / 10;
  display: block;
  object-fit: cover;
  width: 100%;
}

.etsy-product-info {
  align-items: center;
  display: flex;
  gap: 12px;
  justify-content: space-between;
  padding: 12px 14px;
}

.etsy-product-info h3 {
  font-family: var(--sans);
  font-size: 0.96rem;
  font-weight: 700;
  margin: 0;
}

.etsy-price {
  color: var(--red);
  font-size: 0.94rem;
  font-weight: 800;
  margin: 0 !important;
  white-space: nowrap;
}

/* ============================================================
   Footer
   ============================================================ */
.footer {
  border-top: 1px solid var(--stone);
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin: 0 auto;
  max-width: var(--max);
  padding: 48px 40px;
}

.footer-links {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
}

.footer-links a {
  color: var(--ink-dim);
  font-size: 14px;
  text-decoration: none;
  transition: color 0.2s;
}

.footer-links a:hover {
  color: var(--red);
}

.footer-copy {
  color: var(--ink-dim);
  font-size: 13px;
  margin-top: 0;
}

/* ============================================================
   Lightbox
   ============================================================ */
.lightbox {
  align-items: center;
  background: rgba(0, 0, 0, 0.92);
  display: none;
  inset: 0;
  justify-content: center;
  padding: 24px;
  position: fixed;
  z-index: 1000;
}

.lightbox.open {
  display: flex;
}

.lightbox-img {
  border-radius: 10px;
  box-shadow: 0 30px 80px rgba(0, 0, 0, 0.6);
  max-height: 92vh;
  max-width: 100%;
  object-fit: contain;
}

.lightbox-close {
  background: rgba(255, 255, 255, 0.15);
  border: none;
  border-radius: 50%;
  color: #fff;
  cursor: pointer;
  font-size: 1.6rem;
  height: 44px;
  line-height: 1;
  position: fixed;
  right: 20px;
  top: 20px;
  transition: background 0.15s ease;
  width: 44px;
}

.lightbox-close:hover {
  background: rgba(255, 255, 255, 0.28);
}

/* ============================================================
   Sandbox / Archive page
   ============================================================ */
.sandbox-header {
  margin: 0 auto;
  max-width: var(--max);
  padding: 90px 26px 26px;
}

.sandbox-label {
  color: var(--red);
  display: inline-block;
  font-family: var(--mono);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 3px;
  text-transform: uppercase;
}

.sandbox-title {
  font-size: clamp(2.1rem, 5.2vw, 3.5rem);
  margin-top: 10px;
  max-width: none;
}

.sandbox-desc {
  margin-top: 14px;
  max-width: 70ch;
}

.filter-bar,
.results-count,
.projects-grid {
  margin: 0 auto;
  max-width: var(--max);
  padding-left: 26px;
  padding-right: 26px;
}

.filter-bar {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  padding-bottom: 18px;
  padding-top: 22px;
}

.filter-tag {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: 999px;
  color: var(--ink-soft);
  cursor: pointer;
  font-family: var(--sans);
  font-size: 0.8rem;
  font-weight: 700;
  padding: 10px 14px;
}

.filter-tag.active {
  background: var(--ink);
  border-color: var(--ink);
  color: #fff;
}

.filter-count {
  opacity: 0.75;
}

.results-count {
  color: #766e63;
  font-size: 0.9rem;
  padding-bottom: 14px;
}

.projects-grid {
  display: grid;
  gap: 12px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  padding-bottom: 70px;
}

.project-card {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  overflow: hidden;
  padding: 20px;
  text-decoration: none;
}

.project-thumb {
  aspect-ratio: 16 / 9;
  background: #f3f3f3;
  border: 1px solid var(--stone);
  border-radius: 8px;
  display: block;
  margin-bottom: 12px;
  object-fit: cover;
  width: 100%;
}

.project-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 5px;
}

.project-tag {
  background: #f6ede2;
  border-radius: 999px;
  color: var(--ink);
  font-size: 0.64rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  padding: 4px 8px;
  text-transform: uppercase;
}

.project-year {
  color: #8b8377;
  font-size: 0.78rem;
  font-weight: 600;
}

.project-title {
  font-size: 1.18rem;
  line-height: 1.3;
  margin-top: 8px;
}

.project-desc {
  font-size: 0.95rem;
  margin-top: 8px;
}

.project-meta {
  color: #7a7266;
  display: flex;
  flex-wrap: wrap;
  font-size: 0.8rem;
  gap: 8px;
  margin-top: 12px;
}

.project-quote {
  border-top: 1px dashed var(--stone);
  color: #6b6358;
  font-size: 0.85rem;
  margin-top: 12px;
  padding-top: 12px;
}

/* ============================================================
   Consulting / intake pages
   ============================================================ */
.feature-grid {
  display: grid;
  gap: 24px;
  grid-template-columns: 1fr;
}

.case-page {
  margin-top: 12px;
}

.case-layout {
  display: grid;
  gap: 12px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.panel {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  padding: 20px;
}

.panel h3 {
  font-family: var(--sans);
  font-size: 1.06rem;
  font-weight: 700;
}

.panel p {
  font-size: 0.95rem;
  margin-top: 8px;
}

.page-hero {
  padding-bottom: 30px;
}

.page-hero h1 {
  max-width: none;
}

.checklist {
  margin-top: 20px;
}

.checklist p {
  font-size: 0.97rem;
  margin-top: 8px;
}

.intake-form {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  display: grid;
  gap: 8px;
  padding: 22px;
}

.intake-form label {
  color: var(--ink);
  font-size: 0.84rem;
  font-weight: 700;
  letter-spacing: 0.02em;
  margin-top: 8px;
}

.intake-form input,
.intake-form textarea,
.intake-form select {
  appearance: none;
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: 8px;
  color: var(--ink);
  font-family: var(--sans);
  font-size: 0.95rem;
  padding: 11px 12px;
}

.intake-form textarea {
  min-height: 96px;
  resize: vertical;
}

.intake-form input:focus,
.intake-form textarea:focus,
.intake-form select:focus {
  border-color: var(--red);
  box-shadow: 0 0 0 3px rgba(213, 18, 0, 0.12);
  outline: 0;
}

.form-note {
  color: #796f62;
  font-size: 0.82rem;
  margin-top: 8px;
}

.consulting-hero {
  padding-bottom: 22px;
  padding-top: 26px;
}

.consulting-hero-grid {
  align-items: start;
  display: grid;
  gap: 14px;
  grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr);
}

.consulting-hero h1 {
  font-size: clamp(2rem, 4.1vw, 2.8rem);
  max-width: 17ch;
}

.consulting-hero .hero-lead {
  margin-top: 12px;
  max-width: 60ch;
}

.consulting-hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 18px;
}

.consulting-quick-points {
  color: var(--ink-soft);
  display: grid;
  gap: 8px;
  list-style: none;
  margin-top: 18px;
}

.consulting-quick-points li {
  font-size: 0.94rem;
  line-height: 1.35;
  padding-left: 18px;
  position: relative;
}

.consulting-quick-points li::before {
  background: var(--red);
  border-radius: 999px;
  content: "";
  height: 7px;
  left: 0;
  position: absolute;
  top: 6px;
  width: 7px;
}

.consulting-hero-proof {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  display: grid;
  gap: 8px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  padding: 10px;
}

.proof-shot {
  border-radius: 8px;
  margin: 0;
  overflow: hidden;
  position: relative;
}

.proof-shot img {
  aspect-ratio: 4 / 3;
  display: block;
  object-fit: cover;
  width: 100%;
}

.proof-shot figcaption {
  background: rgba(15, 12, 10, 0.82);
  border-radius: 999px;
  color: #fff;
  font-size: 0.72rem;
  font-weight: 800;
  left: 8px;
  letter-spacing: 0.06em;
  line-height: 1;
  padding: 6px 9px;
  position: absolute;
  text-transform: uppercase;
  top: 8px;
}

.consulting-proof-caption {
  color: #58534d;
  font-size: 0.87rem;
  grid-column: 1 / -1;
  line-height: 1.4;
  margin: 2px 0 0;
}

.step-num {
  align-items: center;
  background: var(--red);
  border-radius: 999px;
  color: #fff;
  display: inline-flex;
  font-size: 0.78rem;
  font-weight: 800;
  height: 24px;
  justify-content: center;
  width: 24px;
}

.consulting-intake-shell {
  padding-top: 12px;
}

.consulting-intake-head h2 {
  font-size: clamp(1.6rem, 3.2vw, 2.2rem);
}

.consulting-intake-head > p {
  margin-top: 10px;
  max-width: 62ch;
}

.consulting-intake-steps {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  list-style: none;
  margin-top: 14px;
  padding: 0;
}

.consulting-intake-steps li {
  align-items: center;
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  color: #302c27;
  display: flex;
  font-size: 0.93rem;
  font-weight: 600;
  gap: 10px;
  line-height: 1.35;
  padding: 12px 14px;
}

.consulting-intake-form-wrap {
  margin-top: 14px;
}

.consulting-intake-form-wrap iframe{
  width:98% !important;
  margin:0px auto !important;
}

.consulting-intake-form-wrap .intake-form {
  background: transparent;
  border: 0;
  min-height: 0;
  padding: 0;
}

.consulting-support-grid {
  display: grid;
  gap: 12px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  margin-top: 14px;
}

.consulting-panel {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  padding: 16px;
}

.consulting-panel h3 {
  font-family: var(--sans);
  font-size: 1rem;
  font-weight: 800;
  margin: 0;
}

.consulting-checklist {
  color: var(--ink-soft);
  display: grid;
  gap: 9px;
  list-style: none;
  margin-top: 10px;
}

.consulting-checklist li {
  font-size: 0.9rem;
  line-height: 1.4;
  padding-left: 16px;
  position: relative;
}

.consulting-checklist li::before {
  background: var(--red);
  border-radius: 999px;
  content: "";
  height: 7px;
  left: 0;
  position: absolute;
  top: 6px;
  width: 7px;
}

.consulting-faq {
  margin-top: 10px;
}

.consulting-faq dt {
  color: var(--ink);
  font-size: 0.92rem;
  font-weight: 700;
  line-height: 1.35;
  margin-top: 10px;
}

.consulting-faq dt:first-child {
  margin-top: 0;
}

.consulting-faq dd {
  color: var(--ink-soft);
  font-size: 0.88rem;
  line-height: 1.4;
  margin: 4px 0 0;
}

@media (max-width: 1080px) {
  .consulting-hero-grid {
    grid-template-columns: 1fr;
  }

  .consulting-intake-steps {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .consulting-support-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 760px) {
  .consulting-hero h1 {
    max-width: none;
  }

  .consulting-hero-actions .btn {
    justify-content: center;
    width: 100%;
  }

  .consulting-intake-steps {
    grid-template-columns: 1fr;
  }
}

.before-after-grid {
  display: grid;
  gap: 12px;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.media-card {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  overflow: hidden;
}

.media-card img {
  display: block;
  height: auto;
  width: 100%;
}

.media-card figcaption {
  color: #6e6559;
  font-size: 0.88rem;
  padding: 12px 14px;
}

.supply-list {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  display: grid;
  gap: 0;
  margin-top: 16px;
}

.supply-list div {
  border-top: 1px solid var(--stone);
  display: grid;
  gap: 6px;
  padding: 14px 16px;
}

.supply-list div:first-child {
  border-top: 0;
}

.supply-list strong {
  font-size: 0.95rem;
}

.supply-list span {
  color: #6e6559;
  font-size: 0.9rem;
}

/* ============================================================
   MASONRY PHOTO GRID — project detail v2
   ============================================================ */
.masonry {
  columns: 3;
  column-gap: 16px;
  margin: 0 auto;
  margin-top: 48px;
  max-width: var(--max);
  padding: 0 26px 60px;
}

.masonry-card {
  background: #fff;
  border: 1px solid var(--stone);
  border-radius: var(--radius);
  break-inside: avoid;
  cursor: pointer;
  display: inline-block;
  margin-bottom: 16px;
  overflow: hidden;
  transition: box-shadow 0.2s ease, transform 0.15s ease;
  width: 100%;
}

.masonry-card:hover {
  box-shadow: 0 6px 24px rgba(0, 0, 0, 0.12);
  transform: translateY(-2px);
}

.masonry-card img {
  display: block;
  height: auto;
  width: 100%;
}

.masonry-card-text {
  padding: 12px 14px 14px;
}

.masonry-card-text h3 {
  font-family: var(--sans);
  font-size: 0.88rem;
  font-weight: 700;
  line-height: 1.3;
  margin: 0;
}

.masonry-card-text p {
  color: var(--ink-soft);
  font-size: 0.82rem;
  line-height: 1.45;
  margin-top: 4px;
}

/* Masonry quote cards */
.masonry-quote-card {
  background: var(--ink);
  border-radius: var(--radius);
  break-inside: avoid;
  display: inline-block;
  margin-bottom: 16px;
  padding: 28px 28px 24px;
  width: 100%;
}

.masonry-quote-card::before {
  color: var(--red);
  content: '\201C';
  display: block;
  font-family: Georgia, serif;
  font-size: 3.5rem;
  line-height: 0.8;
  margin-bottom: 0px;
}

.masonry-quote-card blockquote {
  color: #fff;
  font-size: 1.08rem;
  font-style: italic;
  line-height: 1.65;
  margin: 0 0 16px;
}

.masonry-quote-card cite {
  color: var(--ink-dim);
  display: block;
  font-size: 0.82rem;
  font-style: normal;
  font-weight: 700;
  letter-spacing: 0.02em;
}

/* Caption lightbox */
.mlb {
  align-items: center;
  background: rgba(0, 0, 0, 0.92);
  display: none;
  inset: 0;
  justify-content: center;
  padding: 24px;
  position: fixed;
  z-index: 1000;
}

.mlb.open {
  display: flex;
}

.mlb-inner {
  max-height: 92vh;
  max-width: 960px;
  width: 100%;
}

.mlb-img {
  border-radius: 10px 10px 0 0;
  cursor: pointer;
  display: block;
  max-height: 72vh;
  object-fit: contain;
  width: 100%;
}

.mlb-caption {
  background: #fff;
  border-radius: 0 0 10px 10px;
  padding: 16px 20px 18px;
}

.mlb-title {
  font-family: var(--sans);
  font-size: 1.08rem;
  font-weight: 700;
  line-height: 1.3;
  margin: 0;
}

.mlb-desc {
  color: var(--ink-soft);
  font-size: 0.9rem;
  line-height: 1.5;
  margin-top: 4px;
}

.mlb-close {
  background: rgba(255, 255, 255, 0.15);
  border: none;
  border-radius: 50%;
  color: #fff;
  cursor: pointer;
  font-size: 1.6rem;
  height: 44px;
  line-height: 1;
  position: fixed;
  right: 20px;
  top: 20px;
  transition: background 0.15s ease;
  width: 44px;
  z-index: 1001;
}

.mlb-close:hover {
  background: rgba(255, 255, 255, 0.28);
}

@media (max-width: 1024px) {
  .masonry {
    columns: 2;
  }
}

@media (max-width: 760px) {
  .masonry {
    columns: 1;
    padding-left: 18px;
    padding-right: 18px;
  }

  .mlb-inner {
    max-width: 100%;
  }

  .mlb-img {
    max-height: 60vh;
  }
}

/* ============================================================
   PROJECT STORY PAGE — image-driven case study
   ============================================================ */
.project-back {
  color: var(--ink-soft);
  display: block;
  font-size: 0.85rem;
  font-weight: 600;
  margin: 0 auto;
  max-width: var(--max);
  padding: 28px 40px 0;
  text-decoration: none;
}

.project-back:hover {
  color: var(--red);
}

.project-splash {
  margin: 0;
  overflow: hidden;
  width: 100%;
}

.project-splash img {
  display: block;
  height: 54vh;
  max-height: 580px;
  min-height: 300px;
  object-fit: cover;
  object-position: center;
  width: 100%;
}

.project-diagram {
  margin: 0 auto;
  max-width: var(--max);
  padding: 0 40px 40px;
}

.project-diagram img {
  display: block;
  height: auto;
  width: 100%;
}

.project-header {
  padding-top: 28px;
  padding-bottom: 0;
}

.project-header h1 {
  font-size: clamp(1.6rem, 3.4vw, 2.2rem);
}

.project-brief {
  background: var(--sand);
  border-left: 4px solid var(--red);
  border-radius: 0 var(--radius) var(--radius) 0;
  margin: 28px 0 0;
  padding: 22px 28px;
}

.project-note {
  align-items: top;
  background: transparent none;
  border-radius: var(--radius);
  display: flex;
  gap: 36px;
  margin: 32px auto 48px;
  max-width: calc(var(--max) - 52px);
  padding: 36px 48px;
  border: 3px dashed #eee;
}

.project-note-face {
  flex-shrink: 0;
  width: 96px;
}

.project-note-face img {
  display: block;
  width: 100%;
  margin-top:5px;
}

.project-note-body {
  flex: 1;
}

.project-note-body p {
  color: var(--ink);
  font-size: 0.95rem;
  line-height: 1.7;
  margin: 0 0 1em;
}

.project-note-body p:last-child {
  margin-bottom: 0;
}

.project-brief h3 {
  color: var(--red);
  font-family: var(--mono);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 2px;
  margin: 0 0 12px;
  text-transform: uppercase;
}

.project-brief ul {
  display: flex;
  flex-direction: column;
  gap: 6px;
  list-style: none;
}

.project-brief li {
  color: var(--ink);
  font-size: 0.96rem;
  line-height: 1.5;
  padding-left: 22px;
  position: relative;
}

.project-brief li::before {
  color: var(--red);
  content: "→";
  font-weight: 700;
  left: 0;
  position: absolute;
}

/* Story wrapper */
.story {
  margin: 0 auto;
  max-width: var(--max);
  padding: 0 26px 60px;
}

.story-block {
  margin-top: 52px;
}

.story-block > h2 {
  color: var(--ink);
  font-family: var(--sans);
  font-size: 0.74rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  margin-bottom: 14px;
  text-transform: uppercase;
}

/* Photo layouts */
.photo-full img {
  border-radius: var(--radius);
  display: block;
  height: auto;
  max-height: 620px;
  object-fit: cover;
  width: 100%;
}

.photo-pair {
  display: grid;
  gap: 12px;
  grid-template-columns: 1fr 1fr;
}

.photo-trio {
  display: grid;
  gap: 12px;
  grid-template-columns: repeat(3, 1fr);
}

.story-img-wrap {
  aspect-ratio: 4 / 3;
  border-radius: var(--radius);
  overflow: hidden;
}

.story-img-wrap.tall {
  aspect-ratio: 3 / 4;
}

.story-img-wrap.portrait {
  aspect-ratio: 2 / 3;
}

.story-img {
  display: block;
  height: 100%;
  object-fit: cover;
  width: 100%;
}

.photo-caption {
  color: var(--ink-soft);
  font-size: 0.84rem;
  line-height: 1.55;
  margin-top: 10px;
}

/* Pull quote */
.pull-quote {
  border-left: 3px solid #ffdd00;
  margin: 44px 0;
  padding: 10px 26px;
}

.pull-quote p {
  color: var(--ink);
  font-family: var(--sans);
  font-size: clamp(1.15rem, 2.4vw, 1.5rem);
  font-style: italic;
  font-weight: 500;
  line-height: 1.4;
  margin: 0;
}

.pull-quote cite {
  color: var(--ink-soft);
  display: block;
  font-family: var(--sans);
  font-size: 0.82rem;
  font-style: normal;
  font-weight: 700;
  margin-top: 8px;
}

/* Client quotes grid */
.client-quotes {
  display: grid;
  gap: 14px;
  grid-template-columns: repeat(3, 1fr);
  margin-top: 20px;
}

.client-quote-card {
  background: var(--sand);
  border-radius: var(--radius);
  padding: 22px 22px 20px;
}

.client-quote-card p {
  color: var(--ink);
  font-size: 0.94rem;
  font-style: italic;
  line-height: 1.55;
  margin: 0;
}

.client-quote-card cite {
  color: var(--ink-soft);
  display: block;
  font-size: 0.78rem;
  font-style: normal;
  font-weight: 700;
  margin-top: 10px;
}

/* ============================================================
   CONSULTING PAGE — DMMT redesign (ci- prefix)
   ============================================================ */

/* -------------------------------------------------------
   HERO CAROUSEL — rotating before/after slideshow
   ------------------------------------------------------- */
.ci-carousel {
  background: #1e1a15;
  height: 54vh;
  max-height: 580px;
  min-height: 300px;
  overflow: hidden;
  position: relative;
  width: 100%;
}

.ci-slide {
  bottom: 0;
  left: 0;
  opacity: 0;
  position: absolute;
  right: 0;
  top: 0;
  transition: opacity 0.9s ease;
  z-index: 1;
}

.ci-slide.active {
  opacity: 1;
  z-index: 2;
}

.ci-slide img {
  display: block;
  height: 100%;
  object-fit: cover;
  object-position: center;
  width: 100%;
}

/* Overlaid badge — bottom-left, dimensions + state */
.ci-carousel-badge {
  background: rgba(234, 78, 0, 0.72);
  border-radius: 6px;
  bottom: 18px;
  color: #fff;
  font-family: var(--mono);
  font-size: 0.82rem;
  font-weight: 700;
  left: 18px;
  letter-spacing: 0.05em;
  padding: 7px 16px;
  position: absolute;
  text-transform: uppercase;
  transition: background 0.3s ease;
  z-index: 5;
}

.ci-carousel-badge--after {
  background: rgba(0, 183, 61, 0.88);
}

.ci-carousel--large-badge .ci-carousel-badge {
  font-size: 1.64rem;
  padding: 12px 28px;
}

/* Thin progress bar across the bottom */
.ci-carousel-progress {
  background: rgba(255, 255, 255, 0.18);
  bottom: 0;
  height: 3px;
  left: 0;
  position: absolute;
  right: 0;
  z-index: 6;
}

.ci-carousel-progress-bar {
  background: rgba(255, 255, 255, 0.7);
  height: 100%;
  width: 0%;
}

/* Project dots — bottom right */
.ci-carousel-dots {
  bottom: 14px;
  display: flex;
  gap: 7px;
  position: absolute;
  right: 18px;
  z-index: 6;
}

.ci-dot {
  background: rgba(255, 255, 255, 0.38);
  border: none;
  border-radius: 50%;
  cursor: pointer;
  height: 8px;
  padding: 0;
  transition: background 0.2s ease, transform 0.2s ease;
  width: 8px;
}

.ci-dot.active {
  background: #fff;
  transform: scale(1.3);
}

/* CTA block beneath the split */
.ci-hero-cta {
  padding: 48px 26px 40px;
  text-align: center;
}

.ci-hero-cta h1 {
  font-size: clamp(2rem, 5vw, 3.0rem);
  font-weight: 700;
  line-height: 1.06;
  max-width: none;
}

.ci-hero-cta .hero-lead {
  margin: 12px auto 0;
  max-width: 42ch;
}

.ci-cta-row {
  align-items: center;
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
  margin-top: 26px;
}

.ci-cta-row .btn {
  font-size: 1.06rem;
  padding: 15px 38px;
}

.ci-micro {
  color: var(--ink-soft);
  font-size: 0.82rem;
  margin-top: 14px;
  opacity: 0.65;
}

/* Proof strip — 3 project before/after pairs */
.ci-proof {
  background: var(--sand);
  border-bottom: 1px solid var(--stone);
  border-top: 1px solid var(--stone);
  padding: 40px 26px 44px;
}

.ci-proof-inner {
  display: grid;
  gap: 20px;
  grid-template-columns: repeat(3, 1fr);
  margin: 0 auto;
  max-width: var(--max);
}

.ci-project-pair {
  display: grid;
  gap: 5px;
  grid-template-columns: 1fr 1fr;
}

.ci-project-pane {
  aspect-ratio: 4 / 3;
  border-radius: 8px;
  overflow: hidden;
  position: relative;
}

.ci-project-pane img {
  display: block;
  height: 100%;
  object-fit: cover;
  width: 100%;
}

.ci-pane-label {
  background: rgba(0, 0, 0, 0.54);
  border-radius: 4px;
  bottom: 6px;
  color: #fff;
  font-size: 0.59rem;
  font-weight: 800;
  left: 6px;
  letter-spacing: 0.1em;
  padding: 3px 7px;
  position: absolute;
  text-transform: uppercase;
}

.ci-pane-label--after {
  background: #2a7a47;
  left: auto;
  right: 6px;
}

.ci-project-meta {
  color: var(--ink-soft);
  font-size: 0.78rem;
  font-weight: 600;
  grid-column: 1 / -1;
  margin-top: 10px;
  text-align: center;
}

/* Explore link on proof cards */
.ci-project-explore {
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 700;
  grid-column: 1 / -1;
  text-align: center;
  text-decoration: none;
}

.ci-project-explore:hover {
  text-decoration: underline;
}

/* Intake form section */
.ci-intake {
  padding-bottom: 16px;
  padding-top: 10px;
}

.ci-intake-head {
  margin: 0 auto 32px;
  max-width: 52ch;
  text-align: center;
}

.ci-intake-head h2 {
  font-size: clamp(1.6rem, 3.2vw, 2.1rem);
  margin-top: 8px;
}

.ci-intake-head p {
  color: var(--ink-soft);
  font-size: 0.96rem;
  margin-top: 8px;
}

.ci-reassurances {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 30px;
  justify-content: center;
  list-style: none;
  margin: 28px auto 0;
  max-width: 60ch;
}

.ci-reassurances li {
  color: var(--ink-soft);
  font-size: 0.85rem;
  padding-left: 18px;
  position: relative;
}

.ci-reassurances li::before {
  color: #2a7a47;
  content: "✓";
  font-weight: 800;
  left: 0;
  position: absolute;
}

/* FAQ — horizontal row, minimal */
.ci-faq {
  border-top: 1px solid var(--stone);
  padding: 32px 26px 56px;
}

.ci-faq-inner {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin: 0 auto;
  max-width: var(--max);
}

.ci-faq-item {
  border-left: 1px solid var(--stone);
  padding: 4px 24px;
}

.ci-faq-item:first-child {
  border-left: none;
  padding-left: 0;
}

.ci-faq-item strong {
  color: var(--ink);
  display: block;
  font-family: var(--sans);
  font-size: 0.88rem;
  font-weight: 700;
  line-height: 1.3;
}

.ci-faq-item span {
  color: var(--ink-soft);
  display: block;
  font-size: 0.84rem;
  line-height: 1.4;
  margin-top: 3px;
}

@media (max-width: 900px) {
  .ci-proof-inner {
    gap: 28px;
    grid-template-columns: 1fr;
    max-width: 500px;
  }

  .ci-faq-inner {
    grid-template-columns: 1fr;
  }

  .ci-faq-item {
    border-left: none;
    border-top: 1px solid var(--stone);
    padding: 16px 0;
  }

  .ci-faq-item:first-child {
    border-top: none;
    padding-top: 0;
  }
}

@media (max-width: 760px) {
  .ci-carousel {
    height: 52vw;
    min-height: 220px;
  }

  .ci-carousel-badge {
    bottom: 10px;
    font-size: 0.72rem;
    left: 10px;
    padding: 5px 12px;
  }

  .ci-hero-cta {
    padding: 32px 20px 28px;
  }

  .ci-cta-row .btn {
    justify-content: center;
    width: 100%;
  }
}

/* ============================================================
   Service Tier Selector  (consulting/index.php)
   ============================================================ */
.service-selector {
  padding-top: 56px;
  text-align: center;
}

.service-heading {
  font-size: clamp(1.8rem, 4vw, 2.8rem);
  margin-bottom: 36px;
}

.service-grid {
  display: grid;
  gap: 20px;
  grid-template-columns: repeat(3, 1fr);
  margin: 0 auto;
  max-width: 960px;
}

.service-card {
  align-items: stretch;
  background: var(--paper);
  border: 2px solid var(--stone);
  border-radius: 10px;
  cursor: pointer;
  display: flex;
  flex-direction: column;
  font-family: inherit;
  padding: 32px 24px 28px;
  text-align: left;
  transition: border-color 0.15s, box-shadow 0.15s, transform 0.15s;
}

.service-card:hover {
  border-color: var(--ink-soft);
  box-shadow: 0 4px 16px rgba(0,0,0,0.07);
}

.service-card.selected {
  border-color: var(--red);
  box-shadow: 0 4px 20px rgba(226,11,7,0.13);
  transform: translateY(-3px);
}

.service-card-letter {
  color: var(--red);
  font-family: var(--mono);
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.03em;
  margin-bottom: 8px;
}

.service-card-title {
  font-size: 1.15rem;
  font-weight: 400;
  line-height: 1.35;
  margin-bottom: 12px;
}

.service-card-title strong {
  color: var(--red);
  font-weight: 700;
}

.service-card-desc {
  color: var(--ink-soft);
  flex: 1;
  font-size: 0.88rem;
  line-height: 1.55;
  margin-bottom: 20px;
}

.service-card-price {
  color: var(--ink);
  font-family: var(--mono);
  font-size: 0.84rem;
  margin-bottom: 16px;
}

.service-card-price strong {
  color: #2e8b57;
}

.service-card-select {
  background: var(--sand);
  border: 1px solid var(--stone);
  border-radius: 4px;
  color: var(--ink);
  font-family: var(--mono);
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  padding: 8px 0;
  text-align: center;
  text-transform: uppercase;
  transition: background 0.15s, border-color 0.15s, color 0.15s;
}

.service-card.selected .service-card-select {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}

.service-actions {
  margin-top: 28px;
}

.service-next[aria-disabled="true"] {
  cursor: not-allowed;
  opacity: 0.4;
  pointer-events: none;
}

.service-divider {
  align-items: center;
  display: flex;
  gap: 16px;
  margin: 36px auto;
  max-width: 400px;
}

.service-divider::before,
.service-divider::after {
  background: var(--stone);
  content: '';
  flex: 1;
  height: 1px;
}

.service-divider span {
  color: var(--ink-soft);
  cursor: default;
  font-family: var(--mono);
  font-size: 0.82rem;
  text-transform: lowercase;
}

/* Hidden subscriber card */
.service-card--subscriber {
  display: none;
  opacity: 0;
  transform: translateY(-12px);
}

.service-card--subscriber.revealed {
  animation: subscriberReveal 0.4s ease forwards;
  display: flex;
}

.service-grid--alt.has-subscriber {
  grid-template-columns: repeat(3, 1fr);
  max-width: 960px;
}

@keyframes subscriberReveal {
  from { opacity: 0; transform: translateY(-12px); }
  to   { opacity: 1; transform: translateY(0); }
}

.service-alt {
  color: var(--ink-soft);
  font-size: 0.92rem;
}

.service-alt a {
  color: var(--red);
  text-decoration: underline;
  text-underline-offset: 3px;
}

.service-grid--alt {
  grid-template-columns: repeat(2, 1fr);
  max-width: 640px;
}

.service-card--link {
  color: inherit;
  text-decoration: none;
}

.service-card--link .service-card-select {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
}

/* Contact fallback — consulting/index.php */
.ci-contact {
  padding-top: 24px;
}

.ci-contact-head {
  margin: 0 auto 20px;
  max-width: 540px;
  text-align: center;
}

.ci-contact-head h2 {
  font-size: clamp(1.4rem, 2.8vw, 1.8rem);
}

.ci-contact-head p {
  color: var(--ink-soft);
  font-size: 0.92rem;
  margin-top: 8px;
}

/* ============================================================
   Service Detail Sub-Pages  (brainstorm / design / build)
   ============================================================ */
.service-back {
  color: var(--ink-soft);
  display: inline-block;
  font-family: var(--mono);
  font-size: 0.82rem;
  letter-spacing: 0.02em;
  padding-bottom: 0;
  text-decoration: none;
  transition: color 0.15s;
}

.service-back:hover {
  color: var(--red);
}

.service-detail {
  margin: 0 auto;
  max-width: 960px;
  padding-bottom: 0;
}

.service-detail .eyebrow {
  margin-bottom: 8px;
}

.service-detail h1 {
  font-size: clamp(1.6rem, 3.4vw, 2.4rem);
  line-height: 1.2;
  margin-bottom: 16px;
}

.service-detail h1 strong {
  color: var(--red);
  font-weight: inherit;
}

.service-detail .hero-lead {
  color: var(--ink-soft);
  font-size: 1.05rem;
  line-height: 1.65;
  max-width: none;
}

.service-includes {
  margin-top: 36px;
}

.service-includes h3 {
  font-size: 1rem;
  margin-bottom: 14px;
}

.service-includes ul {
  list-style: none;
  padding: 0;
}

.service-includes li {
  border-bottom: 1px solid var(--stone);
  font-size: 0.92rem;
  line-height: 1.55;
  padding: 10px 0 10px 28px;
  position: relative;
}

.service-includes li::before {
  color: var(--red);
  content: '✓';
  font-weight: 700;
  left: 0;
  position: absolute;
}

.service-price-callout {
  background: var(--sand);
  border: 1px solid var(--stone);
  border-radius: 8px;
  margin-top: 32px;
  padding: 24px 28px;
  text-align: center;
}

.service-price-callout .price-label {
  color: var(--ink-soft);
  display: block;
  font-family: var(--mono);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  margin-bottom: 6px;
  text-transform: uppercase;
}

.service-price-callout .price-amount {
  color: var(--ink);
  display: block;
  font-size: 2rem;
  font-weight: 700;
}
.service-form-section {
  margin: 48px auto 0;
  /*max-width: 960px;*/
  padding: inherit;
}

.service-form-section h2 {
  font-size: clamp(1.3rem, 2.6vw, 1.7rem);
  margin-bottom: 8px;
  text-align: center;
}

.service-form-section > p {
  color: var(--ink-soft);
  font-size: 0.9rem;
  margin-bottom: 24px;
  text-align: center;
}

.service-form-section .intake-form {
  background: transparent;
  border: 0;
  max-width: none;
  padding: 0;
}

@media (max-width: 700px) {
  .service-grid {
    grid-template-columns: 1fr;
    max-width: 400px;
    margin: 0 auto;
  }

  .service-card {
    padding: 28px 20px 24px;
  }

  .service-detail {
    padding-left: 0;
    padding-right: 0;
  }

  .service-grid--alt.has-subscriber {
    grid-template-columns: 1fr;
    max-width: 400px;
  }
}

/* ============================================================
   Responsive — Tablet
   ============================================================ */
@media (max-width: 1024px) {
  .ba-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .ba-card:last-child {
    grid-column: 1 / -1;
    max-width: 50%;
  }

  .projects-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .connect-layout {
    grid-template-columns: 1fr;
  }

  .social-strip-grid--vertical {
    flex-direction: row;
    justify-content: flex-start;
  }

  .yt-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .case-layout {
    grid-template-columns: 1fr;
  }
}

/* ============================================================
   Responsive — Mobile
   ============================================================ */
@media (max-width: 760px) {
  body {
    font-size: 17px;
  }

  .nav-links,
  .nav-cta {
    display: none;
  }

  .nav-toggle {
    display: flex;
  }

  .section,
  .sandbox-header,
  .footer {
    padding-left: 20px;
    padding-right: 20px;
  }

  .hero {
    min-height: 70vh;
    padding: 80px 20px 60px;
  }

  .hero h1 {
    font-size: clamp(32px, 5vw, 42px);
  }

  .hero-sub {
    font-size: 18px;
  }

  .hero-actions {
    margin-top: 32px;
  }

  .ba-grid {
    grid-template-columns: 1fr;
  }

  .ba-card:last-child {
    grid-column: auto;
    max-width: none;
  }

  .principles-grid,
  .yt-grid,
  .etsy-products,
  .before-after-grid {
    grid-template-columns: 1fr;
  }

  .principle-card {
    padding: 30px 24px;
  }

  .social-strip-grid--vertical {
    flex-direction: column;
    align-items: stretch;
  }

  .projects-grid {
    grid-template-columns: 1fr;
    padding-left: 18px;
    padding-right: 18px;
  }

  .filter-bar,
  .results-count {
    padding-left: 18px;
    padding-right: 18px;
  }

  .photo-pair,
  .photo-trio,
  .client-quotes {
    grid-template-columns: 1fr;
  }

  .project-splash img {
    max-height: 320px;
    min-height: 200px;
  }

  .pull-quote {
    margin: 32px 0;
  }
}